SMOOTH ADVERTISING

This week a Florida International University student in the Honor’s College came to the museum to schedule a research appointment in our rare books and special collections library. In the course of our reference interview, the student expressed interest in seeing what we might have in the library pertaining to “vintage” tobacco advertising. He had decided to work on a project that would examine how tobacco companies marketed their products in early to mid-twentieth century, and how their claims then compare to those being made in present-day “pro” and “con” tobacco propaganda. The library holds a good run of Fortune magazine from the 1930s, many of which had back cover advertisements from various tobacco companies. Above is one example from our collection.

For any bloggers interested in doing their own comparisons of the same, I recommend checking out the many anti-tobacco “Truth” campaign videos readily available via Youtube.com. Here’s one of my personal favorites:

As a movie buff (fanatic?) I can also heartily recommend Thank You For Smoking for an enormously entertaining look at (and biting satire of) tobacco industry spin doctors, directed by Jason Reitman in 2005.

~ by "The Chief" on October 26, 2009.

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